Dr. Crystal Smit

I believe that young people should be given the opportunity to decide for themselves how to lead a happy and healthy life. That is why I investigate how developers of health campaigns can take the autonomy of young people into account.

I'm convinced that if there is room for young people's own ideas, views and personal meaningful rationales in health campaigns, they are more motivated to voluntarily adopt positive health behaviors. Ultimately, this makes health campaigns more effective.